Content marketing, often referred to as the crowned king among other marketing strategies, is the process of creating engaging content and building up of proper channels through which this content is conveyed. In a world where people enjoy ultimate freedom of exploration thanks to the Internet, traditional marketing, advertising and selling strategies are no longer valid. Content marketing is the preferred marketing tool for the present business-to-business (B2B) entrepreneur.
What is Content Marketing?
Content Marketing is the creation and free distribution of targeted, premium, relevant and valuable information that encourages profitable consumer action. Continue reading Significance of Content Marketing